Schuler Intiative

The Schuler Initiative

The Schuler Initiative, sponsored by the Schuler Educational Foundation, is a three-year pilot project that aims to provide liberal arts colleges insight and understanding into their young alumni in order to engage those young alumni better and more effectively.


Five top liberal arts colleges were tapped to join the pilot in October 2018 where 7,000 young alumni responded to a survey about their attitudes toward giving back to their alma mater. Research consulting firm Ruffalo Noel and Levitz partnered with the Schuler Education Foundation to provide the five colleges analysis of the survey results and marketing support to engage young alumni based on those results. The Initiative also encourages collaborative problem-solving and idea sharing among the five college partners. The Initiative will review attainment and retention of young alumni donors at the five pilot colleges throughout the three-year pilot.


The 2020 National Young Alumni Survey Report

The 2020 National Young Alumni Survey was conducted in the Fall of 2019 as part of the Schuler Initiative. The survey captures data from 40,000 young alumni representing 36 colleges, making this one of the largest studies of its kind. 

The 2020 National Young Alumni Survey Report reveals the behaviors and attitudes young alumni have toward donating and volunteering. It comes at a time when alumni participation in fundraising has been decreasing for more than 20 years. Young alumni make up more than 30 percent of the current alumni base in higher education, and increasing their engagement is critical to the future of higher education philanthropy. 

View the full report here


The Schuler Education Foundation is also sponsoring a broader survey of young alumni. Fifty colleges and universities will be invited to participate.